Looking like a reworked Citroën DS, Riversimple's Rasa is planning on offering a hydrogen-powered car capable of 480 km (300 miles) on 1.5kg of hydrogen. The novelty is that instead of owning the vehicles, they would be leased as a service — with all costs (fuel and insurance as well) covered.
It is hoping its business model might help it differentiate. Riversimple won't let anyone own one of its cars. Instead will allow people to pay monthly to drive the car. And that fee also includes a refill of hydrogen as well as insurance.
"It's more like a mobile phone. It's a single direct debit that covers all the running costs. It includes insurance and it even includes fuel … But it completely changes the sort of car that we build, because it's an asset on our balance sheet, and the longer we can keep it generating revenue the better, the more efficient it is the better … and the lower maintenances the better," Spowers said.
Above, a photo by Simon Clay showcasing the Rasa at the Goodwood Festival of Speed. It looks like that tiny car packs plenty of fun.
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