With Facebook purposely hiding default settings that are not privacy friendly — something a German court ruled as being illegal — it might come to no surprise that younger tech-savvy users are abandoning the social media site leaving older members behind. With 2.8 million users under 25 leaving the site, a study backs up the notion that Facebook is for old people only.
There are likely multiple reasons for the decline. Facebook has been losing its “cool” factor for years, and young people have more options than ever for staying in touch with friends and family. Facebook also serves as a digital record keeper — but many young people don’t seem to care about saving their life online, at least not publicly. That explains why Snapchat and Instagram, which offer features for sharing photos and videos that disappear, are growing in popularity among this demographic.