Marc Benioff, Salesforce chief executive, is calling for regulating Facebook much like a cigarette company, due to the addictive and harmful nature behind social media. Considering how much tech giants spend to lobby, it is unlikely this will ever happen.
Social networks would be regulated “exactly the same way that you regulated the cigarette industry”, Benioff told CNBC at the World Economic Forum in Davos. “Here’s a product – cigarettes – they’re addictive, they’re not good for you, maybe there’s all kinds of different forces trying to get you to do certain things. There’s a lot of parallels.
“I think that, for sure, technology has addictive qualities that we have to address, and that product designers are working to make those products more addictive, and we need to rein that back as much as possible,” he added.
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