Noting that its most rabid users are rarely the owners, The Guardian reports that the owners of social media sites do not use their own products the same way the average user does. If anything, they are barely active, they are able to keep their own information private, and if they do post, they are carefully curated posts done by an editorial team.
Facebook’s locked-down nature means mere mortals can’t see the private posts on Zuckerberg’s timeline, but it is hard to imagine him getting into arguments about a racist relative’s post of an anti-immigration meme. And it is not just Zuckerberg. None of the company’s key executives has a “normal” Facebook presence. You can’t add them as friends, they rarely post publicly and they keep private some information that the platform suggests be made public by default, such as the number of friends they have.
Over at Twitter, the story is the same. Of the company’s nine most senior executives, only four tweet more than once a day on average. Ned Segal, its chief financial officer, has been on the site for more than six years and has sent fewer than two tweets a month. Co-founder Jack Dorsey, a relatively prolific tweeter, has sent about 23,000 since the site was launched, but that is a lot less than even halfway engaged users have sent over the same period. Dorsey rarely replies to strangers and avoids discussions or arguments on the site. He doesn’t live-tweet TV shows or sporting fixtures. In fact, he doesn’t really “use” Twitter; he just posts on it occasionally.
Perhaps we should remind ourselves that even Steve Jobs ran a low-tech household, for good reasons.
Chris Anderson, the former editor of Wired and now chief executive of 3D Robotics, a drone maker, has instituted time limits and parental controls on every device in his home. “My kids accuse me and my wife of being fascists and overly concerned about tech, and they say that none of their friends have the same rules,” he said of his five children, 6 to 17. “That’s because we have seen the dangers of technology firsthand. I’ve seen it in myself, I don’t want to see that happen to my kids.”
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