CBC Marketplace's Virginia Smart speaks to Dopamine Labs, an aptly-named California startup that helps companies make their apps addictive, so that people will spend more and more time with them.
One of the most popular techniques, he says, is called variable reinforcement or variable rewards.
It involves three steps: a trigger, an action and a reward.
A push notification, such as a message that someone has commented on your Facebook photo, is a trigger; opening the app is the action; and the reward could be a "like" or a "share" of a message you posted.
These rewards trigger the release of dopamine in the brain, making the user feel happy, possibly even euphoric, Brown says.
|Construct a VR Viewer With Your Smartphone and a Piece of Cardboard|
|Who Are You Going to Impress When This Year's iPhone Looks the Same as Last Year's?|
|Steve Jobs Recommends the Android for Downloading Porn|
|Toronto's Phone Book No Longer Delivered. Did Anyone Notice?|
|CellScope: Turn Your Smartphone Into a Microscope|
|“The most dangerous person in the world is the Zuck.”|
|Review of BenQ's treVolo S Portable Electrostatic Bluetooth Speaker|
|“Single use forever launch clock.”|
|Japanese Robot Serves Ice Cream From Inside a Vending Machine|
|Fake Name Generator|
|The (Very Scary) People of Public Transit|
|How to Avoid Jury Duty|
|Naked Preacher Lady [NSFW]|
|“The company’s ambition, its ruthlessness, and its lack of a moral compass scare me.”|
|Knowing how to operate a smartphone does not qualify as being tech savvy.|
|“Eliminating the time needed to stop and re-charge a conventional electric car’s battery.”|
|CaptchaTweet: Write Tweets in Captcha Form|