The Washington Post brings to attention marketing app Surkus, designed to provide crowds where needed. Sign-up and the app, based on age, location, style and Facebook “likes,” sends you at a location, where the user is expected to stay and act as if genuinely interested. Leave, you don't get paid. You may also not get called again if your acting is not liked.
Surkus raises new questions about the future of advertising and promotion. At a time when it has become commonplace for individuals to broadcast polished versions of their lives on social media, does Surkus give businesses a formidable tool to do the same, renting beautiful people and blending them with advertising in a way that makes reality nearly indiscernible? Or have marketers found a new tool that offers them a far more efficient way to link brands with potential customers, allowing individuals to turn themselves into living extensions of the share economy using a structured, mutually beneficial transaction?
The answer depends on whom you ask.
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