“Our goal is to entirely remove the animal from the meat production process.”

Meat, without the animals


Thu, Jul 27th, 2017 11:00 by capnasty NEWS

According to The Guardian, startups are working diligently in making meat without animals, eggless mayonnaise, and wine using just amino acids, sugars and ethanol. The resulting products so far — consumed in large part by non-vegans — are just the first, with fish, milk, yoghurt and cheese in the works.

Matias Muchnick, CEO and founder of NotCo, is using artificial intelligence (AI) to reinvent food. Its machine learning algorithm Giuseppe helps them understand the molecular structure of animal-based foods such as milk and eggs, then predict how they can make products like mayonnaise and yoghurt using plant-based alternatives. Its first product – Not Mayo – an eggless mayonnaise, is already on shelves in over 150 stores across the US and the company has signed deals with major chains, such as Walmart.

“The best part of it all is that 80% of our consumers are non-vegans, proving this concept can, indeed, go mainstream,” Muchnick says. “It’s priced the same as major brands like Hellmann’s mayo and it’s more profitable [because] we don’t use eggs.”



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