"You could be targeted for ads for things you don’t even realize that you like."

Facebook has not ruled out the ability of using its neural interface for advertising

#Advertising

Thu, May 25th, 2017 11:00 by capnasty NEWS

While Instagram has been labelled as the "most harmful social network for your mental health," Facebook's neural interface — a system that would allow a user to communicate on Facebook using just their thoughts — may or may not be used for advertising purposes. The company won't commit to an answer, but if Facebook's track record is any indication, the privacy implications raised by the article are not far fetched.

“I worry a little about whether we’ve given enough thought about what it means to no longer have control over a zone of privacy,” Dr. Eran Klein, a neurology professor at Oregon Health and Sciences University and neuroethicist at the Center for Sensorimotor Neural Engineering, told me. “One of the things that makes us human is we can decide what stays in our mind and what comes from our mouth.”

Any inadvertent spillover from our inner monologues to online servers could have profound consequences: In society, “if you have a prejudice but you’ve worked diligently to squash that prejudice, that says something good about your character,” Klein pointed out. But if, thanks to your handy Facebook Neuro-Keyboard, “all those prejudices are open for other people to see and be judged, it opens up a whole different way of evaluating people’s moral character and moral choices.”

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