Big Think has this video where Google's former ethicist Tristan Harris explains how advertising critically undermines independent thought. Google Home may be a good example of that.
So, why should we be questioning advertising? This is such a huge deal. Because advertising has, up until this point, propped up much of the tech industry's economy. It's been the cheapest and easiest way to grow and scale a business because you can always figure out new ways of getting attention, and you can find new ways of getting more money per eyeball that spends time with you.
But the costs of it are really just too big, because in a world where I've got your eyeball (and I'm Facebook) and I've got actually a billion of these eyeballs, and I'm asking, “Who wants to pay me the most to put a message in front of this eyeball?”, and in a world where I give that person personal information that would tell them exactly how to persuade this person (and they can persuade them with anything that they want because they know exactly, as for example, with companies like Cambridge Analytica which knew exactly how to persuade you politically), I would be enabling whoever wants to pay me the most to manipulate and influence this person's mind.
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|“Eliminating the time needed to stop and re-charge a conventional electric car’s battery.”|
|“That science fiction future where robots can do what people and animals do may be closer than you think.”|
|“Nobody is forcing the participants to stay, of course, but if they leave, they won’t be paid.”|
|Making a Movie Inside a Video Game|
|“This 160-step biochemical process is very well studied, and surprisingly inefficient.”|
|“We’re going to start to see chip implants get the same realm of acceptance as piercings and tattoos.”|
|“Our Internet handlers, not government, are using operant conditioning to modify our behaviour today.”|
|Google Map Shows You the Most Photographed Areas of the World|
|“During this phase of decline, the US was likely to go through a phase of reactionary 'fascism'.”|
|“The shift from fuel and pistons to batteries and electric motors is unlikely to take that long.”|
|“The algorithm chose; Max attended.”|
|“After 78 years, the helicopter has been reinvented.”|