A Very Short Documentary on a Typeface

(Eventhough it's really a 4-minute commercial for Syracuse university)

#Advertising

Mon, Feb 6th, 2017 11:00 by capnasty NEWS

Created by Pentagram, this short video is basically a fascinating commercial for Syracuse university... about what we all wrongly call "a font." It's superbly done and the bearded professor should do his own show. I'd watch it.

The tale of rediscovering Sherman, a typeface designed by Frederic Goudy in 1910 and revived by Chester Jenkins in 2016 for Syracuse University.

  372

 

You may also be interested in:

The Illusion of the Net Democracy
The Depressed Copywriter Reworks Corporate Advertising
The Adolf Hitler Shampoo Co.
"Facebook and Twitter don't offer the relationships that marketing leaders crave."
Cats with Thumbs