A Very Short Documentary on a Typeface

(Eventhough it's really a 4-minute commercial for Syracuse university)

#Advertising

Mon, Feb 6th, 2017 11:00 by capnasty NEWS

Created by Pentagram, this short video is basically a fascinating commercial for Syracuse university... about what we all wrongly call "a font." It's superbly done and the bearded professor should do his own show. I'd watch it.

The tale of rediscovering Sherman, a typeface designed by Frederic Goudy in 1910 and revived by Chester Jenkins in 2016 for Syracuse University.

  786

 

You may also be interested in:

Volkswagen Genuine Parts
Microsoft: Prove you're human by reading and regurgitating an ad
Coke Zero's Unusually Interactive Advertising
Worse. Billboard. Ever.
Sparks: Short About a Lonely Mechanic with a Hopelessly Romantic Imagination