Data scientist Vicki Boykis gives a lengthy tour of how much data Facebook collects from you — on or off the site — that you are willingly giving the social media giant. And while Vicki realises that not using Facebook is not entirely possible, she lays out the rules of the playground if you still want to go and play. As you discover what Facebook does with your data it's actually downright terrifying how little regard Mark Zuckerberg has for its end users: it's all about the money.
Facebook started as a way for college students to connect with each other, and has eventually gotten to the point where it’s changing people’s behavior, tracking their usage, and possibly aggregating information for the government.
The problem is that each person, whether he or she uses Facebook or not, is implicated in its system of tracking, relationship tagging, and shadow profiling. But this is particularly true if you are an active Facebook user.
So the most important thing to is to be aware that this is going on and give Facebook as little data as possible.
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