By claryfing the fact that "Facebook posts are meaningless," techcrunch's John Biggs begs you to stop wasting time on social media and to, instead, do something. John doesn't care if you support immigration or want to donate to Trump, he just wants you to participate because tweeting and sharing is not a strategy for world change. It is interesting to note that he predicts the same level of liking and sharing of his article until it too is surpassed by the next, a sign of the level of apathy and inaction we face. He's probably right.
These are strange times. We are able to reach millions with a single Medium post but each day a new post supplants the last. Today’s impassioned jeremiad – like this one – is tomorrow’s digital fish wrapper. A CEO can Tweet something noble today and it is gone a moment later. We can spread the word through Facebook but that site’s pernicious systems keeps it from spreading outside of your immediate zone of friends. In the end all we do on social media is akin to a fart in a crowded room – sure to annoy someone nearby but dissipated by the time it reaches the edges.
So I’m saying delete your account and do something.
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