"Fill up your bags and leave without stopping for a checkout line."

The just walk out shopping


Wed, Dec 7th, 2016 10:00 by capnasty NEWS

More as a showcase of what the company can do than actually being open for business, the Amazon Go store is being labelled as both "incredibly convenient and potentially disruptive." Sign-up with store app, waltz into the store, grab what you need, and waltz out. There are no line-ups and no cashiers, only computer vision, sensors, and deep learning.

For now, the Amazon Go store is only open to the company's employees, but you can sign up to be alerted when it's available to all. In many ways, it's exactly how I would imagine Amazon's approach to physical retail: incredibly convenient and potentially disruptive. While the company's technology looks like it can effectively tell when you add and remove items from your "cart," I'm more curious about how it would prevent people without the Amazon Go from entering the store. And potentially even more damning, what would a store like this mean for retail jobs?



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