"The actual price for building a 'personal Google for everyone, everywhere' would in fact be zero privacy for everyone, everywhere."

Google wants to invade your home to acquire more personal data for ad-targeting

#Privacy

Thu, Oct 6th, 2016 11:00 by capnasty NEWS

On TechCrunch, Natasha Lomas looks at the latest series of products announced by Google and its creepy approach at making "your daily business" its business. At a time when Wikileaks warns that Google has become "big and bad," and it was revealed that Yahoo scanned emails for the FBI, some might question the "privacy trade-offs" these products offer disguised as convenience.

The scope of Alphabet’s ambition for the Google brand is clear: It wants Google’s information organizing brain to be embedded right at the domestic center — i.e. where it’s all but impossible for consumers not to feed it with a steady stream of highly personal data. (Sure, there’s a mute button on the Google Home, but the fact you have to push a button to shut off the ear speaks volumes… )

In other words, your daily business is Google’s business.

“We’re moving from a mobile-first world to an AI-first world,” said CEO Sundar Pichai kicking off yesterday’s event. And AI, of course, has an appetite for data like no other technology before it. Machine learning needs information to mold its utility. It’s a data-powered circle that can’t function in the dark.

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