Snapmunk brings to attention Faception, machine learning software capable of predicting a person's personality traits based entirely on their facial features. Reportedly, the software performs with an incredibly high rate of accuracy.
[...] the team behind Faception constantly puts their product through rigorous testing.
In the wake of the Paris terrorist attacks in November 2015, Faception conducted an internal study to see if its software could identify terrorists from an input sample containing images of people from all walks of life. The software classified nine of the 11 terrorists correctly; only three of them had a criminal record previously.
In Russia, meanwhile, facial recognition software that allows someone to take a photo of a stranger and find them on social media sites, may "mean an end to public anonymity."
It does not take a wild imagination to come up with sinister applications in this field too; for example authoritarian regimes able to tag and identify participants in street protests. Kabakov and Kukharenko said they had not received an approach from Russia’s FSB security service, but “if the FSB were to get in touch, of course we’d listen to any offers they had”.
The pair also have big plans for the retail sector. Kabakov imagines a world where cameras fix you looking at, say, a stereo in a shop, the retailer finds your identity, and then targets you with marketing for stereos in the subsequent days.
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