Why Your Friends Keep Sending You LinkedIn Invitations

A showcase of masterfully created dark patterns


Thu, Feb 11th, 2016 11:00 by capnasty NEWS

On Medium, Dan Schlosser explains why you keep getting LinkedIn invitations from your friends. It turns out that the company uses cleverly crafted dark patterns in order to get users to give them full access to their contact list -- and then spam them in that user's name.

[...] In UX design, a dark pattern is design that works against users. It might trick them into doing the wrong thing, or just confuse them to the point where they can’t figure out how to do something that the designers don’t want them to do. This could be making it hard to delete a user account, or in LinkedIn’s case, making it really hard to use the service without importing your entire address book.

In order to bring LinkedIn’s spammy practices to light, I’ve walked through all the steps needed in order to sign up for and use LinkedIn without importing your address book. Check it out, it’s near impossible. Along the way, I’ll take a look at how LinkedIn uses design to trick its users.



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