How Websites Are Responding to Ad Blockers

May the ad-blocking wars begin

#Internet

Sun, Dec 13th, 2015 11:00 by capnasty NEWS

While ad-blocking is now available on some phones, the real impact felt by websites is from desktop users. As a result, various sites are now trying different approaches, from blocking visitors to offering cheap ad-free versions, in order to regain the lost revenue.

As a result, City A.M. decided to launch an experiment by preventing some readers who use adblockers from reading its stories. Starting in late October, desktop Firefox users with adblockers turned on were prevented from accessing City A.M. content — making it the first paper in the U.K. to make such a move. Users were presented with the first few paragraphs of the story and then a message asking them to turn off their adblocker (or whitelist the site).

“We are having trouble showing you adverts on this page, which may be a result of adblocker software being installed on your device,” the message reads. “As City A.M. relies on advertising to fund its journalism, please disable any adblockers from running on cityam.com, then reload the page to see the rest of this content.”

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