Since it is impossible not to be tracked online, Wired brings to attention a couple of plug-ins that will obfuscate your online activities. Namely, AdNauseam, which clicks on every single ad on your behalf, and TrackMeNot, which engages in harmless but completely random online searches. The idea is to feed advertisers' "insatiable appetite for data" with bogus information. As companies retaliate against ad-blockers, this may be only thing left to do on an Internet that went from "liberator to oppressor."
Reason one: It’s increasingly hard to “opt out” of online tracking. “Unless you want to go live in a cave away from society,” Nissenbaum notes, you need to be online—often for work or to access government services. Online services claim they’re voluntary, but the cost of being a refusenik grows every day.
In this context, obfuscation is a clever judo move. It’s a way for people in a relatively weak position—which is to say all of us, compared with Google or Facebook—to fight back. You exploit your adversaries’ inherent weakness: their insatiable appetite for data.
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