"Through a feat of genetic engineering, Carter’s apples hold on indefinitely."

On genetically engineering a better apple

#Food

Thu, Nov 12th, 2015 11:00 by capnasty NEWS

Buzzfeed (I know, I know) looks at the Arctic, a genetically modified Golden Delicious which does not bruise or does not oxidise when cut. And while this may make fruit more palpable for the public, the question is whether or not they will eat food that has obviously been genetically modified to be more appealing.

The Arctic was conceived by Carter’s company, Okanagan Specialty Fruits, which he runs with his wife, Louisa, and four other full-time employees, newly under the umbrella of a large biotech company that bought it this year. It’s an intended solution to what Carter sees as two interrelated problems: First, millions of pounds of perfectly good apples get dumped every year because they look a little too bruised or brown, the victims of an instinctive human aversion to fruits and vegetables that aren’t smooth, shiny, and symmetrical. And at the same time, North American consumers, accustomed to 100-calorie packs and grab-and-go everything, have developed an impatience for food that can’t be quickly eaten. “An apple’s not convenient enough,” Carter, 58, with reddish hair graying at the temples, told me. “That’s the truth. The whole apple is too much of a commitment in today’s world.”

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