“There is a huge amount of money to be made in end of life businesses”

How Yellow Pages stay in business


Fri, Oct 9th, 2015 10:00 by capnasty NEWS

If you're wondering how the Yellow Pages can keep being profitable in the digital era, the service is still heavily used in rural areas or where the Internet has a sporadic reach. Even more interesting, it is being used by digital users looking to find local plumbers, electricians, and roofers.

Many yellow pages publishers look distinctly 21st century. A Canadian yellow pages company has launched local dining and shopping apps, opened offices focused on mobile, and started phasing out its print deliveries—all smart moves that hurt its print business and therefore its immediate profits. In the United States, yellowpages.com is a Top 50 Digital Media Property with 22 million unique visitors. It ranks behind local search competitors, however, and falls out of the Top 50 most visited sites when mobile visitors are included.



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