Although some argue that ad blockers could kill the Internet, Bloomberg seems to think that "nothing that has done more harm to the Internet than ad tech," at least according to Bob Hoffman, a veteran ad executive and industry critic. This may be the sad state of the Internet, which keeps coming up with some really strange start-ups.
(Of course, you could always pay to surf websites without advertising).
Late that year he and a half-dozen or so colleagues gathered in a New York conference room for a presentation on the performance of the online ads. They were stunned. Digital’s return on investment was around 2 to 1, a $2 increase in revenue for every $1 of ad spending, compared with at least 6 to 1 for TV. The most startling finding: Only 20 percent of the campaign’s “ad impressions”—ads that appear on a computer or smartphone screen—were even seen by actual people.
“The room basically stopped,” Amram recalls. The team was concerned about their jobs; someone asked, “Can they do that? Is it legal?” But mostly it was disbelief and outrage. “It was like we’d been throwing our money to the mob,” Amram says. “As an advertiser we were paying for eyeballs and thought that we were buying views. But in the digital world, you’re just paying for the ad to be served, and there’s no guarantee who will see it, or whether a human will see it at all.”
|Website That Is Navigated By Doing Crunches|
|An and Ria's #First Flight|
|The Exorcist Parody Dirt Devil Commercial|
|Watch Two Audi RS 4 Avant Fight Each Other With Hood-Mounted Paintball Guns|
|The Smell of Die Hard|
|“A low flyover of Jupiter's moon Europa.”|
|“If you’re dating, you’re going to be let down. You’re not going to be everyone’s cup of tea.”|
|“The Amazon Dash button for horny men and women who don’t feel comfortable telling their partner they’d like to have sex.”|
|CaptchaTweet: Write Tweets in Captcha Form|
|U.S.S. Enterprise Owner's Manual|
|Recycled Vacuum Lamps|
|How to Avoid Jury Duty|
|iPhone 6, the First Smartphone to Disrupt NSA's Spying|
|“A sophisticated global marketing strategy from an industry that is desperate to attract new smokers.”|
|The (Very Scary) People of Public Transit|
|Testing Whether the Earth is Round or Flat|
|“When Life Gives You Lemons.”|