On Fusion, Kashmir Hill looks at how easy it is to create a fake business and give it the level of reputable credibility simply by buying loads of followers, likes, and positive reviews.
I picked up 200 Facebook fans for $5 and glowing 5-star reviews on Yelp and Facebook; my only guidance when I paid up was that they note our “unbelievable selection of songs.” The rest was their invention.“This is a great place to get your groove on,” wrote a woman on Yelp. They called the nonexistent song-slewing truck fantastic and amazing and praised our wonderful service. But they also added details that made the reviews look real: they had stories in them, about hiring the truck to sing with colleagues during a conference and for a kid’s birthday party.
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