"YouTube will be a mix of free, ad-supported content and premium videos that sit behind a paywall."

#Music

Sun, Aug 30th, 2015 10:00 by capnasty NEWS

According to The Verge, YouTube is about to roll-out subscription services, one for music and one to get unique content that is advertising free. This may mean that music videos could potentially disappear behind paywalls, a model considered far more lucrative by the music industry.

With the exception of a few video rentals, YouTube has always been a free, ad-supported service. But the company is about to get serious about subscription services, offering new ways for the users that create videos to make money. While two subscription offerings for the same service might seem odd to some — with one music industry source calling it "strange on top of strange" — YouTube’s thinking was likened to that of a cable company offering different packages for sports and movies.

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