Disabling Windows 10 Tracking Over Privacy Concerns

#Advertising

Thu, Aug 13th, 2015 15:18 by capnasty NEWS

Reportedly, despite being able to turn off many of the features in Windows 10 that have raised concerns over privacy, Windows continues to send information to its masters every 30 minutes. Already software has popped up on GitHub to disable the tracking feature. From The Guardian:

Many of the complaints relate to the new personalised adverts embedded in Windows 10. When the OS is installed, Microsoft assigns the user a unique advertising ID, which it ties to the email address registered with the company. That email address is also associated with a raft of other services, such as the company’s productivity and communication programs, as well as app downloads and cloud-storage uploads.

Using that information, Microsoft is able to personalise ads to the user, during both web surfing and, for newer apps downloaded from the Windows Store, app usage. Microsoft itself is leading the way on that front, even turning the in-built version of Solitaire (the card game that has been a staple of Windows installations since 1990’s Windows 3.0) into a freemium game, complete with unskippable video adverts.

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