According to The Washington Post, while facial recognition technology is already being deployed by stores and is actively being used by social media giants like Facebook and Google, its use may actually be illegal.
You may not be walking by ads that address you by name, but odds are that your facial geometry is already being analyzed regularly. Law enforcement agencies deploy facial recognition technology in public and can identify someone by searching a biometric database that contains information on as many as one-third of Americans.
Companies like Facebook and Google routinely collect facial recognition data from their users, too. (Facebook’s system is on by default; Google’s only works if you opt in to it.) Their technology may be even more accurate than the government’s. Google’s FaceNet algorithm can identify faces with 99.63 percent accuracy. Facebook’s algorithm, DeepFace, gets a 97.25 percent rating. The FBI, on the other hand, has roughly 85 percent accuracy in identifying potential matches—though, admittedly, the photographs it handles may be harder to analyze than those used by the social networks.
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