"Emotional-processing software has gotten so good that ad companies are looking into 'mood-targeted' advertising."

Just how smart machines are getting

#Future

Mon, Apr 20th, 2015 10:00 by capnasty NEWS

New York Times' Zeynep Tufekci explains just how smart machines have become, which now can determine human emotions or if a person is lying. These achievements are thanks in part to the plethora of "human-generated data, which can now be easily harvested from our digitized world." Perhaps more disturbing is what advertising companies are planning on doing with this technology.

Today, machines can process regular spoken language and not only recognize human faces, but also read their expressions. They can classify personality types, and have started being able to carry out conversations with appropriate emotional tenor.

Machines are getting better than humans at figuring out who to hire, who’s in a mood to pay a little more for that sweater, and who needs a coupon to nudge them toward a sale. In applications around the world, software is being used to predict whether people are lying, how they feel and whom they’ll vote for.

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