"AdBlock for Real Life"

Blocking corporate branding in real time

#Advertising

Thu, Jan 22nd, 2015 11:00 by capnasty NEWS

Interesting demonstration showcasing how to make real life corporate branding unreadable. A little inconvenient having to wear a head mounted display, but still a cool idea.

Corporate branding and advertisements are ubiquitous in society today and almost impossible to avoid. What if we lived in a world where consumers were blind to this surplus of corporate branding? Brand Killer is a technology demonstration that envisions a future in which consumers can use augmented reality to opt out corporate influence. We built a head mounted display which uses computer vision to recognize and block brands and logos from the user's view in real time. It's AdBlock for Real Life.

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