Transforming a City into an Off-Roading Mountain Scene

Jeep Cherokee's Detour Commercial

#Advertising

Fri, Jan 16th, 2015 21:00 by capnasty NEWS

In this video, Fiat Chysler NZ showcases how they made their Detour commercial, turning a Vancouver city street into an off-road experience. Original commercial here. Article on Autos.ca here, explaining the ridiculous amount of props used — wolves included.

While taking city dwellers into the depths of British Columbia’s forests may have been the easiest way for Vancouverites to experience the off-road prowess of the Jeep Cherokee, the folks at the Trail Rated brand bettered that idea by bringing the forest to Vancouverites.

In Jeep’s latest spot called "River in the City," a small Vancouver street is converted into a water fording exercise, complete with natural obstacles, river, and a few wolves for effect.

  1085

 

You may also be interested in:

"There Is No Such Thing as a Free Ride." @ZoochosisCOM's Escalator
"The blatant amorality of advertising on the web itself."
“How Facebook Tried to Make Money Off You.” You’re Worth About $5 a Year
The False Negatives
Girls Gone Vile