According to The Wall Street Journal, while companies are increasingly spending money on social networks in order to build "conversations" and "relationships" with their customers, the reality is that "they’re just not the most important sites for social marketers anymore."
According to Mr. Elliott, top brands’ Facebook and Twitter posts only reach around 2% of their fans and followers, and less than 0.1% of fans and followers actually interact with each post on average. What’s more, Facebook announced last week that another tweak to its news feed algorithm will soon make it even less likely brands’ unpaid posts will actually be seen by users.
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