"The company that controls messaging will control the future of the way we interact with people."

#Future

Wed, Nov 12th, 2014 10:00 by capnasty NEWS

Facebook's survival depends on "the success of its mobile messaging application." With nobody using Facebook Messenger, Zuckerberg turned to David Marcus, PayPal’s CEO, in order to make the independently operated internal start-up into a successfully adopted app.

He could see something Silicon Valley’s analysts could not: the numbers. After a series of changes to Facebook Messenger in recent months—and the company’s decision to push people onto the service by shutting off messaging in the primary Facebook app—the numbers were ballooning. On Tuesday, speaking at the Techonomy conference outside of San Francisco in his first public appearance as a Facebooker, Marcus will announce that Messenger now has 500 million monthly active users, a jump of 150 percent in a year. Says Marcus: “We’re going for a billion.”

But that’s only part of his mission. The ultimate aim is to turn Messenger into something far more than a messenger.

  743

 

You may also be interested in:

"The evidence of dramatic change is all around us and it’s happening at exponential speed."
"Emotional-processing software has gotten so good that ad companies are looking into 'mood-targeted' advertising."
Spherical Tires
“The driver is expected to eventually be obsolete.”
How the Electric Car is Going to Take Over the World