"The company that controls messaging will control the future of the way we interact with people."

#Future

Wed, Nov 12th, 2014 10:00 by capnasty NEWS

Facebook's survival depends on "the success of its mobile messaging application." With nobody using Facebook Messenger, Zuckerberg turned to David Marcus, PayPal’s CEO, in order to make the independently operated internal start-up into a successfully adopted app.

He could see something Silicon Valley’s analysts could not: the numbers. After a series of changes to Facebook Messenger in recent months—and the company’s decision to push people onto the service by shutting off messaging in the primary Facebook app—the numbers were ballooning. On Tuesday, speaking at the Techonomy conference outside of San Francisco in his first public appearance as a Facebooker, Marcus will announce that Messenger now has 500 million monthly active users, a jump of 150 percent in a year. Says Marcus: “We’re going for a billion.”

But that’s only part of his mission. The ultimate aim is to turn Messenger into something far more than a messenger.

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