OK Go's "I Won't Let You Down"

#Music

Thu, Oct 30th, 2014 12:00 by capnasty NEWS

OK Go somehow manages to constantly out-do itself whenever the come up with a new video. Case in point, I Won't Let You Down from the Hungry Ghosts album. I am not sure how they're going to beat the production value of this one, but every time you've been impressed by what they do, they take it a notch higher and impressive you just a little more, all the way to a spectacular ending. Great article on Billboard explaining the creative process:

The innovative clip, released Monday on NBC News' Today show, raises this humans vs. machines theme literally sky-high. Filmed by a camera on a drone, the band members ride motorized scooter chairs made by Honda, which paid for the film. Accompanied by dozens of elaborately choreographed dancers in perfect synch, "I Won't Let You Down" takes OK Go's history of innovative videos -- starting with their groundbreaking treadmill hi-jinks in 2006's "Here It Goes Again" -- to the next level.

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