The new cool is the flip phone, a device that still retains its basic connectivity with voice and SMS, but prevents the rest of the world from having a way to reach you 24/7 on a multitude of platforms.
The nerds have had their day in the sun: now, It Girls are reclaiming “cool” by rejecting these technological gadgets. Of the new Apple iWatch, she of oversize sweater and don’t-care messy-chic hair, Alexa Chung said, “It’s kind of dorky…” Trying too hard isn’t cool, and having an iPhone 6 (let alone 6 plus) is trying too hard. It’s sitting in the front row of class, it’s refreshing Facebook at a party, too available for conversation, too willing to fit in. If Adidas slide sandals and Esprit-logo sweatshirts are nonchalantly in style again, think of the flip phone as the ultimate in normcore technology.
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