For Back-to-School Teenagers, a New Phone Better Than New Clothes


Sat, Aug 30th, 2014 21:00 by capnasty NEWS

With "texting on a dated smartphone" considered worse than wearing last year's clothes, many apparel retailers are feeling the pinch as back-to-school teenagers prefer having a new smartphone over new clothes.

“Clothes aren’t as important to me,” said Olivia D’Amico, a 16-year-old from New York, as she shopped at Hollister with her sister and a friend. “Half the time I don’t really buy any brands. I just bought a pair of fake Doc Martens because I don’t really care.”

She probably spends more on technology because she likes to “stay connected,” she said.

“It’s definitely more exciting for a lot of teenagers to have a new phone that can do lots of cool stuff than clothing,” said Nicole Myers, 19, a model in New York who emerged from an Apple store on Monday with a new iPhone that cost about $200. “A phone keeps you much more entertained. It’s a better distraction than clothing.”



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