According to Devin Cohen of Quartz, wood pulp -- which goes by the name of microcrystalline cellulose (MCC) or “powdered cellulose” -- is the main ingredient in many of the foods companies such as McDonald's or Burger King offer. In some cases, so effective is this non-nutritional ingredient, that it is replacing a significant portion of what you thought you were actually eating.
The emulsion-stabilizing, cling-improving, anti-caking substance operates under multiple aliases, ranging from powdered cellulose to cellulose powder to methylcellulose to cellulose gum. The entrance of this non-absorbable fiber into fast food ingredients has been stealthy, yet widespread: The compound can now be found in buns, cheeses, sauces, cakes, shakes, rolls, fries, onion rings, smoothies, meats—basically everything.
The cost effectiveness of this filler has pushed many chains to use progressively less chicken in their “chicken” and cream in their “ice cream.” McDonald’s ranks highest on the list with cellulose integrated into 14 of their menu items including their renowned fish fillets, chicken strips and biscuits, with Burger King ranking second on the list with 13 menu items containing cellulose.
|Crops Fed by Diluted Sea Water|
|"Through a feat of genetic engineering, Carter’s apples hold on indefinitely."|
|Infographic: How Big is Starbuck's Trenta Compared to Your Stomach?|
|Oxymoron Maker II: Ice Cream Filled Brioche Maker|
|Review of a World-War-II-Era Breakfast|
|How to Avoid Jury Duty|
|On Instagram, Everyone Takes the Exact Same Photos|
|“This incredible inconsistency can make English really hard to master for non-native speakers.”|
|“Sending you changes in your media feed that are calculated to adjust you slightly to the liking of some unseen advertiser.”|
|Japanese Robot Serves Ice Cream From Inside a Vending Machine|
|Review of BenQ's treVolo S Portable Electrostatic Bluetooth Speaker|
|“That’s why Colorado School of Mines decided it was time for students to learn how to tap celestial bodies for all they’re worth.”|
|“Lifting the electric motors out of Teslas and putting them in the chassis of other, formerly gas guzzling cars.”|
|“Rejuvenation is Finally an Industry.”|
|“What can we do to make responsible use of plastic a reality? First: reject the lie.”|
|Why, Typewriters Are Alive and Well, Thank you|
|Go the Fuck to Sleep: A Children's Bedtime Book|