The Consumer Is Your Wife

''Remind yourself who you are creating for.''


Thu, Jun 26th, 2014 10:00 by capnasty NEWS

Created by Joseph Davies, this Chrome plug-in titled The Consumer is Your Wife replaces key words such as users and consumers with dad and sister, in order to remind you who your audience is.

That "user" is your dad. That "customer" is your BFF. That "target audience" is your sister. This extension replaces the above generic words on your browser with people you can relate to. An extension for UX designers, marketers and creatives who want to create for the people that matter.



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