Founder of Mother's Day Tried to Abolish It After Commercial Greed Ruined It

#History

Sun, May 11th, 2014 11:00 by capnasty NEWS

On Mental Floss, Jonathan Mulinix looks at how the founder of Mother's Day, Anna Jarvis, later fought to have it abolished when it was undermined by commercial greed.

Jarvis soon soured on the commercial interests associated with the day. She wanted Mother’s Day “to be a day of sentiment, not profit.” Beginning around 1920, she urged people to stop buying flowers and other gifts for their mothers, and she turned against her former commercial supporters. She referred to the florists, greeting card manufacturers and the confectionery industry as “charlatans, bandits, pirates, racketeers, kidnappers and termites that would undermine with their greed one of the finest, noblest and truest movements and celebrations.”

In response to the floral industry, she had thousands of celluloid buttons made featuring the white carnation, which she sent free of charge to women’s, school and church groups. She attempted to stop the floral industry by threatening to file lawsuits and by applying to trademark the carnation together with the words “Mother’s Day,” though she was denied the trademark. In response to her legal threats, the Florist Telegraph Delivery (FTD) association offered her a commission on the sales of Mother’s Day carnations, but this only enraged her further.

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