Privacy Badger: Browser Plugin by the EFF That Blocks Spying Advertising

#Advertising

Tue, May 6th, 2014 11:00 by capnasty NEWS

The Electronic Frontier Foundation (EFF) has released the Privacy Badger, a browser plugin for Firefox and Chrome that automatically detects and blocks advertisers that "seems to be tracking you across multiple websites without your permission." Reportedly, the plug-in can make you look like as if you have suddenly disappeared.

When you view a webpage, that page will often be made up of content from many different sources. (For example, a news webpage might load the actual article from the news company, ads from an ad company, and the comments section from a different company that's been contracted out to provide that service.) Privacy Badger keeps track of all of this. If as you browse the web, the same source seems to be tracking your browser across different websites, then Privacy Badger springs into action, telling your browser not to load any more content from that source. And when your browser stops loading content from a source, that source can no longer track you. Voila!

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