Much has been written and said about the needs of our global economy. In fact: heated debates have and are still taking place about the dichotomy of global vs. local.
Here's our take on it all: when you set up a new hub to work with the rest of the world, it kind of makes sense to install a multinational team to do so. Not just a local setup running a global account, but a team that has got a clue about the world out there.
We did just that. And we invented a design tool to brand this team, and to communicate our mindset and vision - the world's first multinational typeface.
|The False Negatives|
|"Outdoor advertising companies would have you believe that cities can’t actually afford to buy back their public space."|
|Study Concludes that Chewing Makes Advertising Ineffective|
|Ad-ditional Fiction: Commercial Fan Fiction|
|Everything the Internet Knows About You|
|“The Amish use us as an experiment.”|
|“Every human being on this planet will be completely redundant within a decade.”|
|Japanese Robot Serves Ice Cream From Inside a Vending Machine|
|Fake Name Generator|
|“These planets are more likely to look like giant eyeballs whose gaze is forever fixed on their host star.”|
|CaptchaTweet: Write Tweets in Captcha Form|
|How to Avoid Jury Duty|
|“Without any security company in the world recognizing that it even existed.”|
|Amateur-Built Electric Car Going After Record Set by Tesla|
|When the Wrong Hastag Can Get You Killed by an Assassination Drone|
|The (Very Scary) People of Public Transit|
|“Single use forever launch clock.”|