Multinational Typeface

#Advertising

Mon, May 5th, 2014 10:00 by capnasty NEWS

Advertising agency Grey Group Singapore (they do some great work, like this) has created the Multinational Typeface, a typeface designed to celebrate the company's multinational team it leads.

Much has been written and said about the needs of our global economy. In fact: heated debates have and are still taking place about the dichotomy of global vs. local.

Here's our take on it all: when you set up a new hub to work with the rest of the world, it kind of makes sense to install a multinational team to do so. Not just a local setup running a global account, but a team that has got a clue about the world out there.

We did just that. And we invented a design tool to brand this team, and to communicate our mindset and vision - the world's first multinational typeface.

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