Why 9:41 is the Time Always Displayed on Apple Products

#Advertising

Wed, Apr 16th, 2014 10:00 by capnasty NEWS

Tuaw explains why, on Apple's advertising, the iPad and the iPhone almost always their time set to 9:41 and 9:42 respectively. From the Secret Lab site, Jon Manning explains:

“We design the keynotes so that the big reveal of the product happens around 40 minutes into the presentation. When the big image of the product appears on screen, we want the time shown to be close to the actual time on the audience’s watches. But we know we won’t hit 40 minutes exactly.”

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