Don't Look Down

#Workplace

Tue, Apr 15th, 2014 10:00 by capnasty NEWS

Vocativ, which was featured back in December with their mini-documentary about the men who clean Mumbai's sewages, is behind this video titled Don't Look Down. It follows New York's "wall dogs," who paint wall-advertising on the side of buildings.

Imagine strapping in, clipping on, and jumping off the roof of a building - every day. In an age with instant communication at your fingertips and digital marketing on every platform, there are those who still get out messages the old-fashioned way, with a paintbrush and some attitude. They call themselves "wall dogs," says one veteran of the trade, "because we are chained to a wall all day by our safety harness, and we work like dogs." Vocativ spent a day with these blue-collar artists as they paint advertisements high above the streets of New York City.

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