24 Hours Long Music Video

#Music

Mon, Apr 14th, 2014 21:00 by capnasty NEWS

I only just watched the music video for Pharrell William's addictive little tune Happy, and followed the link to 24 Hours of Happy. They aren't kidding: the song plays in a loop, matching up to a scene based on your local time. Each scene has a different person, in a different place, as you get to travel through a surprisingly beautiful Los Angeles. Fast Co. Create explains how the video was made. And, for the very nerdy, Los Angeles has changed its street lights to LEDs, which is why the night scenes look like nothing you'd expect on video.

Pharrell Williams has already co-written two of the stickiest singles of the year: “Blurred Lines” and “Get Lucky.” It’s hard to imagine a more infectious song than either of those, but, in fact, there’s a contender and naturally it was written by the very same multi-multi-hyphenate. To mark the digital release of its animated film Despicable Me 2--Pharrell contributed original songs and themes--Universal Home Video greenlit an ingenious content marketing move: A 24-hour video of “Happy,” the film’s breakout song (and, if buzz is any indication, a likely nominee for Best Song at the upcoming Academy Awards). Too bad Pharrell can’t bottle the video because he’d add another pile to his fortune: It’s as cheering as an opiate and just as addictive.

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