Unlike Twitter, where the magic number is 100 characters, a study by Buddy Media reports that, when posting on Facebook, the magic number that gets the most "likes" and comments is 40 characters. Reportedly, posts of that length receive "86% higher engagement than" bigger or smaller posts.
The 40-character group also represented the smallest statistical set in the study (only 5% of all posts qualified at this length), so best practices on Facebook also include the next most popular set: Posts with 80 characters or fewer received 66% higher engagement.
Many different studies over the years have confirmed that shorter posts are better on Facebook. One such study by BlitzLocal looked at nearly 120 billion Facebook impressions and found that performance tailed off as posts grew longer. Their particular data found significant advantages to question posts between 100 to 119 characters.
|"Mesh networking is about to go mainstream for consumer use."|
|Philippe Dubost's Amazon-Like Curriculum Vitae|
|The Very Religious Republic of Pornistan|
|How to Get More Likes on Facebook|
|P-Hold: Simple Placeholder Image Service Powered by Flickr's CC-Licensed Images|
|“Session replay scripts collect can’t reasonably be expected to be kept anonymous.”|
|“Governments around the world are dramatically increasing their efforts to manipulate information on social media.”|
|“A photograph of the last male northern white rhinoceros.”|
|iotacons: Pixelated Art by Andy Rash|
|How to Avoid Jury Duty|
|“When automation starts displacing lawyers, accountants and bankers, then we might see some push-back.”|
|“Semis, not personal cars, are the smartest use of autonomous technology.”|
|“A fraudster poses as an attractive woman and encourages a man to masturbate in front of a webcam.”|
|“The homemade airplane does indeed fly!”|
|Short Story of Similar Objects|
|“Astronomers have sent a radio message to a neighbouring star system.”|
|CaptchaTweet: Write Tweets in Captcha Form|