According to Forbes' Ewan Spence, users are spending an average of 2 hours and 42 minutes a day on their mobile phone, up by four minutes from last year; however, despite this increase, the humble browser is only getting 14% of that time, with the majority of the attention being taken by apps Facebook, primarily.
Looking at breakdown of that time, users are living in their smartphones applications. That gaming requires apps is a given, but almost every other area provides the user with a choice go for an app to access the data or go to the web.
Users are turning away from the browser and relying on applications. Anyone who relies on reaching out to users should be paying attention to these numbers, and have a strategy to deal with the app issue.
|XKeyscore: NSA Tool That Collects 'nearly everything a user does online'|
|Search Antropologist Stunned Most People Don't Know How to Use CTRL-F|
|Digital Currency BitCoin Now Trading at More than $33|
|Analysing Source Code Seen on Television and in Films|
|“You become more difficult for an algorithm to understand, market to, or manipulate.”|
|"How will that impact human evolution going forward?"|
|Smart Solar Panel Window Blinds|
|"The most automated warehouse of its kind"|
|"Low-cost solar and human-powered vehicle."|
|Changing the Oil of Your Car is so Easy, Even a Kid Can Do It|
|"Synthetic biology is the realm of creating life from scratch."|
|"Contact could mean extraordinary things for humanity if it happens soon."|
|Princess Leia’s Stolen Death Star Plans|
|A Brief History of the Entire World, I Think|
|"Immigration policy has left many worried that there simply won’t be enough immigrant workers to meet the demand."|