While reading this article, I was made aware of this service called peek. You give them your URL and your email address and they send you a 5-minute video with a first-time user. The user explains how they're navigating and what they're thinking, giving you a first hand perspective of how good (or bad) your site's usabulity is. I signed up, and I am terrified.
So, obviously I signed up and sent someone to the Ramen homepage.
And oh boy, was it painful.
As I watched the video, I felt like running away. As the sole designer at Ramen, my job is to have a user land on the homepage and convert them. I failed. Not only was this person a random user, but he turned out to be our target customer. He had a software project he wanted to validate and get feedback on, but shortly after getting him excited about the concept of Ramen, our homepage confused him, and we lost him as a customer. It was terrible to see someone wed consider our exact target market bounce because I failed to explain the benefits Ramen can provide.
|How do I Lose Weight?|
|What Do Taxes, Security Bugs and Windows XP All Have in Common?|
|"[A website's] 'fold' simply does not exist."|
|Icons of the Web: 5 Gigapixel Favicon Map|
|Icons of the Web|
|“Without any security company in the world recognizing that it even existed.”|
|“Single use forever launch clock.”|
|“The Amish use us as an experiment.”|
|Japanese Robot Serves Ice Cream From Inside a Vending Machine|
|Fake Name Generator|
|The (Very Scary) People of Public Transit|
|“The company’s ambition, its ruthlessness, and its lack of a moral compass scare me.”|
|“Eliminating the time needed to stop and re-charge a conventional electric car’s battery.”|
|How to Avoid Jury Duty|
|CaptchaTweet: Write Tweets in Captcha Form|
|Bird Shit Advertising|
|“The most dangerous person in the world is the Zuck.”|