Reportedly, Google Glass isn't being received with as open arms as Google had hoped. In order to "de-dorkify" Glass, Google has apparently struck a deal with Luxottica (they make Ray-Ban, Oakley, Persol, and Oliver Peoples) with the idea of integrating "Glass into its products and sell the device through its wholesale and retail outlets."
The deal is a crucial step for Google and its fledgling genre of head-mounted wearable computers. Google hasnt merely been trying to build a new consumer product, it is aiming to start a revolution in how we interact with our devices and one another. The company has been trying to pull this off at the worst possible time, just as people started to reconsider notions of privacy in the wake of Edward Snowden and his revelations around the NSA. Google sat in a precarious position, says J.P. Gownder, an analyst at Forrester Research who specializes in wearable computers. Even before they rolled the product out on a large scale, they already faced incredible social blowback, stigma, and privacy concerns.
The deal with Luxottica will show the developer community and Google-watchers that Glass has a path to the consumer market. Luxottica has 7,000 retail outlets around the world, a far larger footprint than fashionable online retailer Warby Parker, with which Google reportedly discussed a partnership.
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