On The Next Web, Paul Sawers looks at OpenStreetMap's quest to "conquer Google's mapping empire".
Were already seeing how Google+ is being used as its cross-product glue, providing a unified experience. Want to post a comment on YouTube or write a review on Google Play? You gotta use Google+. Google Maps is one obvious omission here you can use it on the Web without having to surrender any account details. Could that change in the future? Who knows. But anythings possible.
Of course, youre not physically tethered to Google Maps you use it because its genuinely a great service. Decent alternatives include Microsofts Bing Maps and Nokias HERE mapping services, but Google Maps is Google Maps, right?
Then theres OpenStreetMap, which you may have encountered before without really knowing it. For the unitiated, OpenStreetMap is a free, editable map of the world created by the online masses. Yes, its just like Wikipedia?but for maps.
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