TechCrunch reports on Opternative, a website that lets you do an eye exam and get a prescription entirely online and costing "75 percent less" than a traditional visit. Already with $1 million in funding, the service "plans to launch this summer."
Along with providing the test directly to consumers for around $35, Opternative is exploring the potential to embed its test on partner sites of eye-care professionals, and some large online eyewear retailers (think LensCrafters) have expressed interest. For a licensing fee, e-commerce sites like Warby Parker might eventually be able to give you the test and immediately send you the right prescription glasses.
While traditional in-person eye exam places might see Opternative as a dangerous competitor right now, the startup hopes to partner with them down the line. Dallek explains he wants Opternative to be "not just an online eye exam but the gold standard digital eye exam" that doctors could administer in their offices.
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