After making their Little Printer, Berg showcases its prototype washing machine, Cloudwash, in order to "explore how connectivity will change the appliances in our homes... and to figure out what new features will be possible." While I generally groan when I hear of appliances with an Internet access they don't need, this system is actually really well thought out.
Connected appliances have the potential to be better designed, with new features, new services, and even new business models.
We know that the best way to figure out the new features is to interact with working prototypes, seeing what works and what doesn't. And by making working prototypes, we have washing machines that can be used in live customer trials. The problem is that it's usually hard to bring existing, complex consumer appliances to the connected world of the Internet of Things.
We wanted to demonstrate that by using our platform to give web APIs to a regular appliance, it's possible to experiment and iterate freely.
And we wanted to show that, when you work like this, you arrive at new features that are better than what's currently on the market.
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