According to YouTubber Veritasium, even if you pay Facebook to promote your page and legitimately attract followers, "it's possible to be a victim of fake likes without even advertising." When you're done the video, you should also read this.
Evidence Facebook's revenue is based on fake likes.My first vid on the problem with Facebook: http://bit.ly/1dXudqY
I know first-hand that Facebook's advertising model is deeply flawed. When I paid to promote my page I gained 80,000 followers in developing countries who didn't care about Veritasium (but I wasn't aware of this at the time). They drove my reach and engagement numbers down, basically rendering the page useless. I am not the only one who has experienced this. Rory Cellan-Jones had the same luck with Virtual Bagel.
The US Department of State spent $630,000 to acquire 2 million page likes and then realized only 2% were engaged.
I thought I would demonstrate that the same thing is still happening now by creating Virtual Cat. I was surprised to discover something worse - false likes are coming from everywhere, including Canada, the US, the UK, and Australia. So even those carefully targeting their campaigns are likely being duped into spending real money on fake followers. Then when they try to reach their followers they have to pay again.And it's possible to be a victim of fake likes without even advertising. Pages that end up on Facebook's "International Suggested Pages" are also easy targets for click-farms seeking to diversify their likes.
|The Making of Schwartz's Explosive New Ad|
|Why Food in Advertising Always Look Better Than the Real Deal|
|Google Hires Goats|
|Google Has Pretty Much Killed the Comment Spam|
|B.C.'s billboard pokes fun at Toronto|
|“A company headquartered in Toronto runs a successful affordable mobile phone service in the US.”|
|“Inhibiting this pathway has extended life span in every species studies to date.”|
|“Civilisation is a movement, and not a condition, a voyage and not a harbour.”|
|Japanese Robot Serves Ice Cream From Inside a Vending Machine|
|Why, Typewriters Are Alive and Well, Thank you|
|CaptchaTweet: Write Tweets in Captcha Form|
|Somebody Needs to Build a New Facebook Stat|
|The (Very Scary) People of Public Transit|
|How to Avoid Jury Duty|
|“Artificial intelligence can detect your sexuality and politics just by looking at your face.”|
|“Social media can be good but we must be careful with how we use it.”|
|“Prof Mallett has wanted to build a time machine for most of his life.”|