On re/code, Zal Bilimoria, the then-head of mobile at Netflix, has written a sort of eulogy to the tablet. While in the beginning everyone was swooning around a new gadget, the reality is that tablets cannot "possibly shoulder all the expectations people had for it."
What I realize now is that it has been the phone all along. What we are witnessing today is a merger of phones and tablets, not just at Netflix but everywhere, which is why this decades attempt at tablets is nearing its death just four years after Jobs launched the original iPad.
Why? It comes down to size. The vast majority of the hundreds of millions of people who use tech every day are just fine with having two primary computing devices: One for your pocket and one for your desk. Tablets are trying (and failing) to be portable enough to go everywhere, yet large enough to be multipurpose. Despite all the keyboard origami and elaborate ways to make your tablet into a laptop, it isnt one.
Stop trying. Consumers know it the latest sales data has shown that worldwide tablet sales may have already peaked. PCs took a full three decades to reach market saturation, whereas tablets may have already topped off at the four-year mark.
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